Our story

Since 2024 · For you in Jordan and Palestine

Made to make you feel feminine

How it began

Quiet luxury with a French touch

So Pinky began with a simple idea: every woman should find luxurious lingerie that fits her perfectly and reaches her in complete privacy. We choose our materials with care and design every piece to give you confidence and comfort together.

"Every woman deserves a piece that makes her feel beautiful when no one sees it but her."
Founder, So Pinky

Our promise to you

  • Luxurious materials

    Soft lace and carefully chosen fabrics.

  • The right fit

    A fit quiz that suggests your size.

  • Complete privacy

    Discreet packaging with no store name.

  • Peace of mind

    Cash on delivery after you inspect your order.

Discover the collection

Start with the fit quiz, or browse our most-loved pieces.